Baltimore Sound Entertainment
Molson Coors
Orioles Party
Apr 10, 2026 Coors Light Deck Camden Yards Roamer / Booth Op
19Total Shots
9Must-Gets
7Nice
3Bonus

iPhone Setup

Do this before you start shooting

Mode
Video
Resolution
4K / 60fps
Orientation
Vertical Only
Stabilization
ON (if available)
Storage
Check before event
Battery
100% + bring charger
🧹
WIPE YOUR LENS — RIGHT NOW Do it before you start. Do it every 20–30 minutes throughout the event. A dirty lens ruins every shot. No excuses.
📱
Vertical. Always. No Exceptions.Every single clip. Every photo. Never horizontal. This is for TikTok and Instagram Reels.
🎯
Hold Steady, Move SlowlyWalk slowly. Pan slowly. No quick jerks. Pretend you're a camera on a tripod that can walk.
🔇
Silent Mode OFFKeep your phone off silent so you can hear the camera shutter/record confirmation.

Top 5 Non-Negotiables

Get these no matter what happens. Everything else is gravy.

1
Molson Coors Branding at Booth
First 15 min — before crowd builds
Full booth frame with logo clearly visible. Clean background, no strangers walking through. This is the client's hero asset.
2
Genuine Reactions at the Booth
During peak activation
Laughter, surprise, excitement. Don't pose people — wait for the real moment. These are the money shots for social.
3
Orioles Game Atmosphere
First inning / crowd energy moments
Show the ballpark. Crowd, field, Orioles branding. Proves the event is real, exciting, and in a premium venue.
4
Roamer in Front of Camden Yards Field
Any time — field visible behind
Attendant holding the roamer with the Camden Yards field clearly in the background from the Coors Light Deck. Logo on screen. This is the hero placement shot — do not leave without it.
5
Roamer Close-Up — Branding on Screen
Throughout activation
Tight shot of the roamer device with Molson Coors / Coors Light branding clearly visible on the screen. Clean, sharp, no motion blur. Client uses this for product recap decks.
6
Coors Light Deck Wide Scene
Once crowd fills in
Full deck activated — people with drinks, BSE setup, Camden Yards in background. The "scale" shot for the recap deck.

Full Shot List

MUST
NICE
BONUS
Tap to collapse
1
Booth Setup — Branding in Frame
MUST
Arrive → First 15 min  ·  Vertical, wide
Full booth with Molson Coors / Coors Light logo clearly visible. No people yet — clean hero shot before it gets crowded.
2
First Guests at the Booth
MUST
Opening 30 min  ·  Vertical, medium
First real guests stepping up and engaging. Capture the moment they see the booth — eyes wide, pointing, smiling.
📸 GET MULTIPLE
3
Candid Reactions at Booth
MUST
Throughout event  ·  Vertical, tight
Genuine joy, surprise, laughter. Don't stage it — wait for the real moment. These are the hero social clips the client will actually use.
📸 GET MULTIPLE
4
Camden Yards Atmosphere
MUST
First inning  ·  Vertical, wide
Show where we are. Field visible, Orioles branding, crowd energy. Context that makes the brand placement land in the recap.
5
Roamer in Front of Camden Yards Field
MUST
Any time — field visible behind  ·  Vertical, wide-medium
Attendant holding the roamer with Camden Yards field clearly in the background from the Coors Light Deck. Logo on screen. Hero placement shot — do not leave without it.
6
Roamer Close-Up — Branding on Screen
MUST
Throughout  ·  Vertical, tight
Tight shot of the roamer device with Molson Coors / Coors Light branding clearly on screen. Sharp, no motion blur. Client uses this for product recap decks.
📸 GET MULTIPLE
7
Attendant + Guests — 2 Angles
MUST
Throughout activation  ·  Vertical · Get as many as possible
Attendant holds the roamer, guests crowded around her. Shoot BOTH angles every single time:

Angle A — Behind the guests: Stand behind or beside the group, shoot toward the attendant. You see the backs/sides of guests in foreground, attendant smiling holding roamer up, Coors Light Deck sign + field visible behind her. This is the money shot.

Angle B — Behind the attendant: Step behind the attendant, shoot over her shoulder toward guests. You see their faces reacting to the screen. Keep roamer in lower frame.

These are the most-used clips in the recap. Never leave a roamer interaction without both angles.
📸 GET MULTIPLE — BOTH ANGLES EVERY TIME
8
Coors Light Deck Wide Scene
MUST
Peak crowd (mid-event)  ·  Vertical, wide
Full deck activated — guests mingling, BSE setup in background, stadium visible. The "proof of scale" shot for the client recap deck.
9
Booth Queue / Line Energy
MUST
Peak hours  ·  Vertical, medium-wide
Line of guests waiting to use the booth. Proves demand. Branding visible. Excited faces in frame.
📸 GET MULTIPLE
10
Guests Toasting with Coors Light
NICE
Throughout  ·  Vertical, medium
Natural moment — not staged. Coors Light cans or cups in frame. Ties the product directly to the fun.
📸 GET MULTIPLE
11
Staff Interaction with Guests
NICE
Throughout  ·  Vertical, medium
BSE team member helping, welcoming, or directing guests at the roamer. Shows professionalism and human connection.
📸 GET MULTIPLE
12
Kids / Families at the Booth
NICE
As they come through  ·  Vertical
Family-friendly moments. Kids reacting. Shows the event is inclusive and fun across all demographics.
📸 GET MULTIPLE
13
Orioles Jersey + Booth
NICE
Throughout  ·  Vertical, tight-medium
Guest in O's gear using or reacting at the booth. Ties BSE activation to the Orioles brand story naturally.
14
Coors Light Branding Close-Up
NICE
Any time  ·  Vertical, tight detail
Crisp detail shot — logo, signage, branded cup, or roamer screen up close. Used as B-roll and transition content in the recap video.
15
Deck Overlook with Field Below
NICE
Good light moment  ·  Vertical
Coors Light Deck overlook shot with Camden Yards field visible. Premium venue shot showing the event's exclusivity and setting.
16
Group Photo at Booth
NICE
Throughout  ·  Vertical
Group of 3–6 guests posing together at or in front of the booth. Energy, smiles, branded background.
📸 GET MULTIPLE
17
Orioles Game Action from Deck
BONUS
Big game moments  ·  Vertical
Crowd reacting to a play, home run, or big moment. Hard to plan — grab it if it happens naturally.
18
Sunset / Stadium Skyline
BONUS
Evening — if light is right  ·  Vertical
Baltimore skyline or stadium in golden hour light. Background content — grab only if it's genuinely beautiful. Don't waste time chasing it.
19
Behind-the-Scenes: BSE Setup
BONUS
Load-in / early  ·  Vertical
Gear being set up, booth coming together. BSE brand-building content for BSE's own socials — not for the client.

Event Timeline

Pin these to your watch. Don't miss your windows.

LOAD-IN
Arrive & Set UpShoot booth setup for BSE BTS content while you have a clean space
GATES OPEN
Hero Booth Shot — Shot #1Get the clean branding shot before the crowd arrives. Don't miss this window.
FIRST PITCH
Game Atmosphere + First GuestsBallpark context shots, then pivot to first guests arriving at the booth
INNINGS 2–4
Peak Activation — Stay ActiveQueue shots, reactions, group photos, candids. This is your main window — roam constantly.
MID-GAME
Deck Wide + Roamer HighlightsFull scene shot when deck is most populated. Keep capturing roamer moments with branding on screen.
LATE GAME
Bonus + Sunset WindowStadium skyline if light is right. Game action if something big happens.
END
Upload Everything Before You LeaveAll footage to Google Drive. Don't leave the venue until it's done uploading.

Upload & Delivery

Do not leave until this is done

1
Open Google Drive on your phoneMake sure you're signed into your BSE Google account, not your personal one
2
Tap the folder link belowIt will open directly to the Molson Coors 4/10 upload folder
3
Upload all clips and photosEverything. Even the stuff you're not sure about — let Nick decide what's usable.
4
Text Nick when doneConfirm upload is complete before you leave the venue
📁 OPEN UPLOAD FOLDER
⚠️ Don't leave without uploadingVenue Wi-Fi may be slow. Start uploading before the event ends so it has time to finish. If it's taking too long, upload the Top 5 shots first, then finish the rest when you get home.